The House of St Barnabas
The House of St Barnabas is a social enterprise Soho members’ club built on a mission to break the cycle of homelessness. The organisation aims to educate and convene on the conversations around homelessness. With inclusivity and community at its core, the House aims to be one of the most diverse members’ clubs in London, changing society whilst having fun along the way. It’s a radical business model which the House of St Barnabas hopes will inspire other organisations across the city to adopt.
Founding members include actor Peter Capaldi, DJ and record company founder Gilles Peterson, Jarvis Cocker, Rob da Bank and Michelle Morgan, co-founder of youth-led creative network Livity.
The club reopened in September 2020 after being closed for several months due to coronavirus. The pandemic has had a devastating effect on the hospitality industry. The widespread use of zero hours contracts within the industry has resulted in many people unable to pay their rent and the hospitality industry has been particularly hard hit by lockdown, resulting in a surge of homelessness and food poverty.
Bullet PR worked with the charity, shaping their future strategy and defining key messages. We devised a media campaign for the launch which resulted in the charity hitting the headlines on BBC News TV.