Tourism Fiji

Pandora was part of a team that worked on the PR brief for the Fijian Tourist Board, Tourism Fiji. During this time she developed a range of campaigns designed to get the attention of the travel and lifestyle media and promote the country in all its diversity. Markets included luxury, honeymoon and weddings, adventure travel, rugby, food and cultural highlights. Out of many stories that ran in the press, highlights included Kevin Rushby’s Off the Beaten Track feature for the Guardian, which focussed on the remote islands of Lau and Vogue’s feature on luxury travel in Fiji. Pandora also organised a media campaign around the most celebrated national choir in Fiji, the Fiji Kadavu Choir. Their visit to the UK resulted in a 30-minute live performance, which was  then broadcast on Radio 2.

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