The Roman Baths

The Roman Baths in Bath are one of the most visited heritage attractions in the UK. Bullet PR was appointed by the Roman Baths to help them reach new audiences and extend existing audiences through a media campaign for their summer season of Torchlit Summer Tours.

Bullet was asked to organise a group press trip, in partnership with the Gainsborough Hotel and the Bath Spa, to highlight the Roman Baths and the city as a perfect destination for a romantic spa break. The trip was attended by Metro, The Sun, Good Housekeeping, Forbes Magazine and the Oxford Times. In addition, coverage about the summer evening openings ran in The Guardian, The Sunday Express, Waitrose Weekend and Discover Britain amongst many other titles.

Torchlit Summer Evenings at the Roman Baths went on to attract record visitor numbers. There were more than 40,000 evening visitors during July and August, up from just under 33,000 in 2015 and 29,000 in 2014.