Royal Women, The Fashion Museum, Bath

Bullet PR was chosen by The Fashion Museum, Bath to promote a new exhibition exploring the fashions worn by successive generations of women in the Royal Family. The exhibition, Royal Women, Alexandra, Mary, Elizabeth, Margaret: public life, personal style opened at the museum in February 2018 and will run until 28 April 2019.

The PR campaign was wide reaching with a broad range of coverage in The Guardian, The Daily Telegraph, The Telegraph Magazine, Mail on Sunday’s You Magazine, The Sunday Times Culture Section, The Sunday Mirror, The Sunday Express, The Observer, The Daily Mirror and the Sunday Independent, BBC Culture Online, Harpers Bazaar, Vogue.com, Grazia Magazine, Stylist, Country and Townhouse, Country Life, Hello and Waitrose Weekend amongst many other publications.

Royal Women is a ‘family tree’ exhibition looking at the clothes worn by Queen Alexandra, Queen Mary, Queen Elizabeth The Queen Mother, and Princess Margaret.

Wives and daughters, sisters and mothers; none of them were regnant yet they all played a key role in the British monarchy. The exhibition will examine their sartorial lives, looking at each woman’s unique style, the role they played within the monarchy and how that was reflected in their choice of dress.

The exhibition features exquisite items of dress from the Fashion Museum collection, as well as a major loan from the Royal Collection, generously lent by Her Majesty The Queen.

Hannah Tunstall, Heritage Publicity Officer, Bath Heritage Services, “We were delighted with the coverage generated for the exhibition in national publications such as the Telegraph, Guardian, Observer, Metro, Harper’s Bazaar and Stylist, as well as inclusion in Vogue’s round-up of ‘exhibitions you need to visit this spring’. Since Royal Women opened in February, visitor numbers to the museum have been significantly higher than during the same period last year, no doubt helped by the excellent media coverage.”